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Privacy Policy

Last updated: 1 April 2026

Saikai Trading B.V. (“we”, “us”, “our”) operates the Saikai Europe platform and website at eu.saikaishop.com and b2b.europesaikai.com (including all related information, content, functions, tools, products and services) (the “Service”). Our registered address is Cessnalaan 24, 1119 NL Schiphol-Rijk, The Netherlands.

This Privacy Policy applies to all users of the Service, including both wholesale (B2B) and retail (B2C) customers. Where practices differ between B2B and B2C users, this is noted below.

The Service is hosted and powered by Shopify Inc., which enables us to provide the Service to you. This Privacy Policy explains how we collect, use, and disclose your personal data when you visit, use, or make purchases through the Service, or otherwise contact us. Where there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of personal data.

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy and the collection, use, and disclosure of your information as described herein.

1. Legal Basis for Processing (GDPR)

We process your personal data only where we have a valid legal basis under GDPR:

  • Performance of a contract: To fulfil your order, process payment, arrange delivery, and provide after-sales support.
  • Compliance with a legal obligation: To comply with applicable EU law (e.g. tax and accounting obligations).
  • Legitimate interests: For fraud prevention, security, and improving our services.
  • Consent: Where required (e.g. marketing communications). You may withdraw consent at any time.

2. Personal Data We Collect

  • Contact information: name, business name, address, telephone number, email address.
  • Financial information: payment method details, transaction records.
  • Account information: username, password, account preferences.
  • Transaction information: products viewed, purchased, returned, or cancelled.
  • Device and usage information: IP address, browser type, and how you interact with the Service.

3. How We Use Your Personal Data

  • To process and fulfil orders.
  • To provide customer support.
  • For security and fraud prevention.
  • For marketing communications where you have given consent or we have a legitimate interest (B2B existing customers).
  • To comply with legal obligations.

B2C Customers: You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.

4. Retention

  • Order and transaction data: 7 years (EU tax obligations).
  • Account data: duration of account plus 2 years after closure.
  • Marketing data: until you withdraw consent.
  • Customer support communications: 3 years from last contact.

5. Sharing Your Data

We may share your personal data with:

  • Shopify Inc. (platform provider and data processor).
  • Payment processors and logistics providers.
  • Our parent company Saikai Toki Co., Ltd. (Japan).
  • Legal or regulatory authorities where required by law.

6. Your Rights (GDPR)

If you are located in the EEA, UK, or Switzerland, you have the right to access, rectify, erase, restrict, or port your personal data, and to object to processing. To exercise your rights, contact us at [email protected].

You may also lodge a complaint with the Dutch Data Protection Authority:

7. Cookies

We use cookies to operate and improve the Service. Where required by law, we will obtain your consent before setting non-essential cookies. You may manage preferences through our cookie consent tool or your browser settings.

8. Changes

We may update this Privacy Policy from time to time. The revised version will be posted with an updated date. Continued use of the Service constitutes acceptance of the revised Policy.

Contact: [email protected]